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Donor cultivation stages are distinctions made between what natural "stage" a relationship your school has with a particular donor throughout gift solicitation processes. They are:
- Identify
Who exactly is the prospect? - Qualify
How much and how willing are they to give? - Cultivate
What is the plan for getting the donor to the final goal – to give money? - Solicit
How much is the donor asked to give and where is the money going? - Steward
How will this relationship be maintained after the gift has been given?
You can read more about prospect management and solicitation in our documentation here.