What are the donor cultivation stages?

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Donor cultivation stages are distinctions made between what natural "stage" a relationship your school has with a particular donor throughout gift solicitation processes. They are:

  1. Identify
    Who exactly is the prospect?
  2. Qualify
    How much and how willing are they to give?
  3. Cultivate
    What is the plan for getting the donor to the final goal – to give money?
  4. Solicit
    How much is the donor asked to give and where is the money going?
  5. Steward
    How will this relationship be maintained after the gift has been given?

You can read more about prospect management and solicitation in our documentation here.