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The Head-of-Household (HoH) is set on constituent records when the constituent record is created — Alumni, Staff/Faculty, and Trustees are assigned as the Person (or Head of Household) upon record generation. If none of these roles apply to either household member, the household HoH is assigned as the Person.
If the Person and Spouse are incorrectly listed, use the Swap Person and Spouse process from the Action menu to switch them.